More Generally, Agencies, such as Publics

This is the sense of history because the Internet now represents a significant share of spending in media plans and digital invades communication. As for the media and creation, they become interdependent. We can see that there is an increasingly strong movement Digital Marketing Agency Publics fully understood that space purchases are shifting. Others will follow. Despite this, only Publics moves and does rather well.

I think Maurice Levy is far more visionary, quick and agile than many players in this market.

 

Does this explosion of digital also raise awareness among advertisers? 

Yes. A large majority of brands want to understand what is happening and invest more.

Brands must be capable of rejecting the digital component at all levels.

Advertisers have no choice but to be interested in digital, to be in phase with their consumers, but also to boost their sales.

Within five years, all my clients expect to invest even more in digital. customers, whom I call "the future", have even recruited employees from digital to change their internal organization and carry out this mutation. They need a better reading of their digital strategies. More and more of our customers are experts on the web and are pushing us to be creative. The press often speaks of the agency of the future, but rarely of the customer of the future.